Coca-Cola: Holiday Campaign
campaign, webpage development, rewards program, social
Santa works hard to fulfill our wishes every year. This year we wanted to give people a special way to cross off items on Santa’s Wish List. We worked with Coke and partners like McDonald’s, Walmart, and United Airlines to create series of wishes designed to spread happiness. Participation was simple. Anyone could fulfill Santa’s wishes using #SantasWishlist along with a wish-specific hashtag. We gave back with charming thank you Vines and messages from Santa. For My Coke Rewards members, every wish fulfilled unlocked access to special rewards.
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