AT&T Masters Campaign: A Red Bull Racing Collaboration
campaign work, video, social
Business hasn’t always been good at "&". Held back by a world requiring them to choose between this or that. Always or. But with the rate of change ever-changing, there’s simply no time for "or". Businesses today need the agility to be this & that.
Our concept-driven creative powered AT&T’s biggest business solution campaign of the year. To take it up a notch, we partnered with one of the fastest teams on earth to show how AT&T's network, people, and partners help companies harness the power of “&” like never before.
Hero 1: Assess & React
Hero 2: Data & Performance
Hero 3: Human & Machine
mobile kargo tilt experience
mobile kargo explorer experience
facebook canvas
facebook carousel
twitter scratchreel
Creative Direction: Paul Kekalos, Marissa Loveland, Jason Hellman
Writing: Marissa Loveland
Art Direction: Jason Hellman